Games, contests and leader boards for sales teams
Most enterprises, and most sales systems, are built around carrot-and-stick, reward-and-punishment incentives. Research shows that the fastest learners, and often the best performers are those who voluntarily take on challenging tasks with only social status at stake.
Learning a game, on the other hand, incorporates intrinsic human motivators and delivers social rewards in appropriate combination. The strength of gamification lies in the use of interactive on-boarding techniques to teach the rules and explain the objectives. Most good games need little or no upfront ‘training’ – you just start playing, discovering as you go, failing early and often through well-designed failure loops that facilitate learning.
The RBD Gaming solution is due in 2012. It will integrate with the RBD Assistant and the RBD Campus to deliver an integrated, interactive and competitive sales environment for sales teams.
For a free evaluation of how your business can benefit from our Retail 3.0 solutions, contact us.